Search Engine Optimisation

Help the right people discover your business — clear page structure, useful content, and technical foundations that search engines can understand. I work with small businesses in the UK, Australia and New Zealand.

Search engine optimisation

Help the right people discover your business

A website needs clear, useful content and a structure that search engines can understand. I help small businesses establish those foundations and identify practical opportunities to improve their presence in relevant search results. The focus is on the searches that relate to your services and the people you want to reach.

Start with a clear picture of your website

Before recommending changes, I look at your website, the services you offer, your target locations, and any search-performance information available. From there, we can prioritise improvements according to their relevance, effort, and your budget.

Illustration of a smiling professional holding a laptop, surrounded by glowing gold icons representing search, website pages, location pins, audience targeting, analytics, and site structure

Where I can help

How I can help with SEO

Website & Search Review

Identify potential issues and opportunities across your pages, content, navigation, and search setup. You'll receive a clear explanation of the findings and suggested next steps.

Keyword & Search Intent Research

Explore the language potential customers use and what they expect to find when they search. This helps guide which topics your website should cover and which pages need more detail.

On-Page SEO

Improve agreed page elements such as titles, headings, descriptions, internal links, and image descriptions where appropriate. The aim is to make each page's purpose clearer while keeping it useful and readable.

Service Page Content

Develop content that explains your services, answers customer questions, and gives people enough information to decide whether to contact you.

Local Search Support

For eligible businesses, help review Google Business Profile information and improve the consistency and usefulness of local business details. For businesses serving multiple countries, we can plan content around genuinely relevant markets and services.

Technical SEO Coordination

Review issues such as broken links, indexing settings, redirects, mobile usability, and page performance. Changes depend on the website platform and the agreed scope. Work requiring specialist development will be identified separately.

Measurement & Ongoing Review

Where access and tracking are available, review indicators such as search impressions, clicks, relevant queries, and website enquiries. Reports explain what changed, what the data suggests, and what to work on next.

Clear expectations from the start

SEO is an ongoing process, and results vary with competition, your website's starting point, and the work completed. I don't promise a number-one ranking or a fixed number of leads. I offer a defined scope, practical recommendations, and transparent reporting on the work undertaken.

Working with businesses in the UK, Australia and New Zealand

I welcome enquiries from businesses in the UK, Australia, and New Zealand. Projects can be managed remotely through scheduled calls, written updates, and shared reviews, with meeting times agreed around our time zones.

Discuss Your SEO Needs

Built SEO-first

An example of the SEO foundations I build in

TrueCalc Pro, my own product, was built with the same SEO fundamentals I bring to client projects: guides, structured data, a sitemap, and full meta coverage on every page.

Flagship · own product

TrueCalc Pro

A free calculator suite covering ten everyday tools — percentages, age, grades, tips, time, BMI, calories, loan EMI, discounts and unit conversion.

  • SEO-first: guides, structured data, sitemap, full meta coverage
  • 10 standalone calculators, one shared design system
  • Dark/light mode, works offline via service worker
SEO Vanilla JS PWA

Visit truecalcpro.com

TrueCalc Pro calculator suite homepage

See the full portfolio

Questions

SEO FAQs

Can I hire you for just SEO, without a new website?
Yes. Website development, SEO, and automation can be separate projects. You don't need to commit to all three.
Can you guarantee SEO rankings?
No. Search rankings are influenced by factors beyond any provider's control. I can agree on the work to be completed and explain how we'll review progress.
How much does an SEO project cost?
Pricing depends on the size of the project, the content required, the features or integrations involved, and any ongoing support. You'll receive a proposal with the agreed deliverables and costs before work starts.
Will I need to pay for additional tools?
Possibly. Hosting, domains, booking tools, automation platforms, and AI services may have separate charges. These will be identified in the proposal where relevant.
Do you provide ongoing SEO support?
Ongoing support can be discussed separately. The proposal will explain what is included at handover and whether a maintenance or support arrangement is available.
Can we work together remotely from the UK?
Yes. I work with businesses in the UK, Australia, and New Zealand, and we agree on suitable communication channels, review stages, and meeting times for your time zone.

More services

Related services

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A website that's professional, mobile-friendly, and easy to understand.

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AI & Workflow Automation

Spend less time moving information between tools and repeating routine admin steps.

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Full Portfolio

See every project referenced on this page, plus more context on each one.

View My Work

Let's talk about your search visibility

Tell me about your business and where you'd like to be found, and I'll suggest a sensible place to start.